Anirudh Portfolio

Project details

Go to Market strategy for Les Enfants

At Les Enfants, our Go-To-Market strategy is thoughtfully designed to meet the needs of modern Indian parents seeking sustainable, affordable, and stylish kids wear. Rooted in Mumbai, the approach balances local craftsmanship(100% made in Mumbai), digital-first reach, and a community-driven brand experience.

Market Segmentation & Target Audience

We wanted to focus on a clear niche: urban Indian parents the Conscious Millenials looking for skin-friendly, ethically-made clothing for babies aged 0–10 months. Our primary audience includes millennial parents, often first-time buyers, who value quality over quantity, sustainability, and comfort suited to Indian climates.

Baby centric design

The brand’s collections feature essentials like cotton rompers, printed dresses, and everyday basics that let children move, play, and grow freely. Every item is made using hypoallergenic fabrics and is designed with simplicity and purpose in mind. Les Enfants embraces a limited-edition approach through seasonal drops and “Mini Stories".

Baby centric design

Content-Led Brand Awareness

We invested in content marketing to build trust and visibility:

Parenting-centered storytelling through blogs and social media
Behind-the-scenes content on local sourcing and ethical manufacturing
Collaborations with parenting influencers and mom bloggers

Scalable Growth Roadmap

Expanding into toddler ranges (up to 3 years) while retaining the brand DNA
Partnering with like-minded brands in wellness and maternity

Results
The first collection of the brand was well received and sold out the bibs, accessories and mini apple rompers. The collaboration with various mom-influencers was perceived well by a hyper digitally connected audience.

Content-Led Brand Awareness

We invested in content marketing to build trust and visibility:

Parenting-centered storytelling through blogs and social media
Behind-the-scenes content on local sourcing and ethical manufacturing
Collaborations with parenting influencers and mom bloggers

Scalable Growth Roadmap

Expanding into toddler ranges (up to 3 years) while retaining the brand DNA
Partnering with like-minded brands in wellness and maternity

Results
The first collection of the brand was well received and sold out the bibs, accessories and mini apple rompers. The collaboration with various mom-influencers was perceived well by a hyper digitally connected audience.

Content-Led Brand Awareness

We invested in content marketing to build trust and visibility:

Parenting-centered storytelling through blogs and social media
Behind-the-scenes content on local sourcing and ethical manufacturing
Collaborations with parenting influencers and mom bloggers

Scalable Growth Roadmap

Expanding into toddler ranges (up to 3 years) while retaining the brand DNA
Partnering with like-minded brands in wellness and maternity

Results
The first collection of the brand was well received and sold out the bibs, accessories and mini apple rompers. The collaboration with various mom-influencers was perceived well by a hyper digitally connected audience.

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Project details

Go to Market strategy for Les Enfants

Market Segmentation & Target Audience

Baby centric design

Baby centric design

Baby centric design

Content-Led Brand Awareness

Scalable Growth Roadmap

Content-Led Brand Awareness

Scalable Growth Roadmap

Content-Led Brand Awareness

Scalable Growth Roadmap

Let's create something amazing & extraordinary together.

Let's create something amazing & extraordinary together.

Let's create something amazing & extraordinary together.